How well do you treat your audience? A recent study found 80% of consumers who have a bad experience with your company will never come back*. Now might be the time to ask yourself the questions below to see if your current customer treatment experience is working in your favor – or your competitors'.       1. If you were your own customer, would you be satisfied with how your brand treats you?   2. Are you satisfied with your current sales conversion rates?   3. Is there continuity in messaging across all your communication touch-points     (Call Center, Web, Field Sales, Retail/Partners/VARS)?   4. Do you acquire customers with the intent of keeping them?   5. Is the problem with your outsourcers (email, direct mail, call center, web) that their bottom line     is more important than your bottom line?       Don't like some of your answers? Contact the RMfactory.     *Right Now Technologies 2007 Consumer Survey Research

Site Map   Careers   RM Quiz   RM Success Stories   © 2008, the RMfactory. All rights reserved.