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With over 25 years in the direct marketing
industry, Jeff Perlman is President and
co-founder of the RMfactory, a virtual direct marketing agency.
“Its critical to understand the best marketing strategy is only as good as the operational foundation it sits on…if that’s not rock solid and in perfect alignment with the business goals you’re not going to make it. Period.”
Prior to launching the RMfactory, Jeff spent 10 years on Madison Avenue with Y&R Brands, 10 years in corporate America working for fortune 100 companies including Time Warner, and 5 years in the non profit arena with prestigious organizations including the Metropolitan Opera and Columbia University.
“We opened the RMfactory because after many years in the agency world we kept seeing our clients getting the wrong advice – but sold services that would make the holding company money. Clients should be hiring you because of what you can do to improve their business, not ours…doing anything else was just plain wrong in our opinion.” |
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Jeff has been involved in all aspects of designing, implementing, and improving marketing initiatives including acquisition, retention, upselling / cross-selling, service, field sales support, response lead management and product introductions, among others.
Passionate about his craft, his speaking and teaching engagements include the DMA (Direct Marketing Association), the ATA (American Telemarketing Association), The Y&R Brands Global Training Academy and as a guest lecturer at New York University Graduate School of Business.
Jeff’s body of work includes consulting, deploying and optimizing marketing operations for clients including Microsoft, Hughes Network System, Align Technologies, Weight Watchers, AT&T, Hills, Kraft, Sony Consumer Electronics NA, Intuit, IBM, H&R Block, Kellogg’s, the U.S. Postal Service businesses, the U.S. ARMY, Pella, RCI, Sirius Radio and Bayer Pharmaceuticals. |
